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Product Marketing Manager


This is a Contract position in Victoria, ia posted September 13, 2021.

Note: Exact title will depend upon experience and track record of success.

As an industry pioneer, CMiC delivers complete and unified ERP and field solutions for construction and capital projects firms.

CMiC’s powerful software transforms how firms optimize productivity, minimize risk and drive growth by planning and managing all financials, projects, resources, and content assets—from a Single Database Platform™.

With customers throughout North America, CMiC serves one-quarter of ENR’s Top 200 Contractors and hundreds of small and mid-sized construction firms, from general and specialty contractors to heavy/highway and project owners.

For more information, please visit www.cmicglobal.com.

ABOUT THE ROLE – OVERVIEW As Product Marketing Manager, you will be responsible for supporting and executing CMiC’s product marketing strategy and programs.

Specifically, you will partner closely with the product management, solutions consulting and marketing teams to develop positioning, messaging content assets and promotional programs to create awareness and generate demand for CMiC’s solutions suite as a whole as well as for individual products, modules and capabilities.

Content assets will include solution briefs, videos, infographics and other product collateral, while promotional programs may include outbound email campaigns, webinars, showcase opportunities at trade shows and other events, etc.

You will enjoy a competitive salary and benefits package, executive mentorship and a collaborative work environment with a focus on excellence, growth and fun.

ABOUT THE ROLE – KEY RESPONSIBILITIES & DELIVERABLES Product Insights and Strategies Engage with—and gain insights from—customers and industry thought leaders Track industry trends, communicate to appropriate stakeholders and use them to inform future product strategy Gather, analyze and monitor competitive intelligence that will help inform product development, sales and marketing strategies Work closely with product management to support product roadmap, new feature and product rollouts, and product positioning Develop, understand, and maintain customer personas for current and future product strategy Develop compelling messaging and positioning that translates product capabilities and features into customer-focused benefits Create and manage overall product packaging strategy Product Assets & Programs Develop and maintain sales materials and collateral that enable effective selling into various market segments Work with customers and marketing team to identify and develop case studies, references and testimonials Plan and deliver webinars and presentations to internal staff (e.g., sales) and external stakeholders (e.g., prospects and customers) Manage the CMiC user reviews program to drive a steady flow of balanced customer testimonials by working collaboratively with companies such as TrustRadius, Capterra (Gartner) and G2 Work collaboratively with sales and marketing teams to educate them on properly positioning the product’s strengths, features and differentiating attributes Collaborate with marketing team on content creation, including product collateral, presentations, eBooks, videos, webinars, articles, blogs and other resources Help guide the creation of campaigns and provide support for events and other marketing-driven initiatives Requirements Education, Skills & Experience Bachelor’s degree or college diploma (Business, Marketing, Engineering, Math, Science an asset).

MBA a plus.

Minimum six (6) years of full-time professional experience, ideally in B2B technology marketing, sales, product management and/or strategic consulting Minimum three (3) years of experience in product marketing, product management, software marketing and/or a related field Software background considered an asset Experience using HubSpot (marketing automation) and Salesforce (CRM) an asset Excellent writing skills, with a focus on translating difficult concepts into clear and compelling descriptions that resonate with CMiC’s software buyers.

Ability to translate feature/functions into benefits and differentiation.

Effective public speaker and presenter; experienced engaging directly with customers, prospects, partners and executives Soft Skills Willingness and ability to travel to trade shows and customer events throughout North America, as required Ability to multitask and work effectively in a dynamic, fast-paced environment Analytical with the ability to evaluate and modify approaches based on learning Intellectually curious, passionate about learning and willing to take the initiative Strong attention to detail and a focus on high quality deliverables Self-motivated with a strong work ethic – ‘goes the extra mile’ Organized and results-driven with strong project management skills Ability to work independently and as part of a cross-functional team Benefits Competitive benefits Package (including Health & Dental benefits) Paid vacation and personal days Quarterly townhall meetings where all employees are encouraged to participate in open discussions Located on York University’s campus, easily accessible by transit (TTC, GO, etc.), walking distance to shopping and restaurants Outdoor lunch space, including picnic tables An active Social Events Committee (past events include annual seasonal parties, pool and bowling tournaments, karaoke nights, Game nights, BBQ’s, and more) Health and Wellness focus including virtual fitness classes and wellness webinars RRSP Matching Program after 2 years of employment Availability for some remote work Experience in a rapidly growing, socially responsible corporation Learning opportunities.

Access to a learning portal with thousands of course CMiC is an Equal Opportunity Employer.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, CMiC will provide accommodation to applicants with disabilities throughout the recruitment, selection and/or assessment process.

If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.