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Senior Analyst, Marketing Analytics

Home Depot of Canada Inc.

This is a Contract position in Midland, ON posted April 1, 2021.

Our entrepreneurial roots and maverick mentality, coupled with the resources and backing of the 1 home improvement retailer in the world, The Home Depot Canada is a unique opportunity for you to become part of a transformative retail disrupter as we continue on our mission to provide the best interconnected shopping experience to our customers.

As part of the rapidly growing and highly capable Analytics team, you will be tasked with absorbing billions of rows of data from dozens of sources, organizing them, visualizing them, and analyzing them to help inform both short
– and long-term decision-making, tackle problems and derive insights.

The team isn’t just making monthly reports or rerunning existing statistical models, it’s doing creative work in an empowering environment with each decision backed by data to support different areas of the customer journey.

We need more dreamers, innovators and big thinkers passionate about data and re-imagining the future of retail.

Interested in making history with us?

If so, apply today to experience what it’s like to be a part of Analytics at The Home Depot Canada.

Position Overview: As the Sr.

Analyst, Marketing Analytics you will work directly with the leads of Marketing to understand their business issues and deliver analytics driven solutions/recommendations.

Conduct regular campaign analysis and create customer segments to better target home Depot customers with.

You will provide the leads of Marketing with recommendations on how to improve campaigns and identify opportunities for creating segments and personalization where possible.

This candidate should possess a love for data and for technologies.

Position Responsibilities:
• Maintain and enhance consumer driven promotions, campaigns and events reporting
• Create customer segments for targeting purposes and reporting out on
• Support marketing initiatives through opportunity identification, campaign design, and data extraction using internal databases
• Provide insight into our Customer base through deep dive analyses, value segmentation and basket analysis
• Enhance and maintain predictive models to identify opportunities for customer cross-sell
• Link analysis and results to business issue and/or analytic objective that will provide actionable strategic recommendations (where appropriate)
• Execute pre/post campaign analysis
• Respond to ad hoc requests for analysis, data and information on a regular basis
• Support the Marketing analytics strategy to drive its alignment and execution with cross functional teams to deliver actionable customer insights for consumer acquisition and spend growth
• Responsible for sourcing, summarizing, and analyzing data from multiple data sources Desired Skills and Experience:
• University degree in Mathematics/Statistics, Marketing, Business Intelligence or related field
• 4 years of experience in Database Marketing and/or Marketing Business Intelligence role (preferably in a retail environment)
• 2 year of experience using SQL
• Strong experience in creating and maintaining Advance Analytical models such as Customer Segmentation, RFM, LTV, Basket Analysis, etc.

using Advance Analytics and/or statistical software such as R, Python, etc.

• Excellent business and marketing analysis skills
• Proven ability to deliver analytical insights to the business that drives change
• Proven record of interacting with Marketing, IT and Finance with an innate ability to problem solve and impact decision making with a cross functional team
• Experience/expertise in using Visual Analytics tools, such as Tableau
• Experience/expertise in using Data blending tools, such as Alteryx
• High level of attention to detail and excellent follow-up skills
• Excellent listening and communication skills (verbal and written)
• Self-starter with the ability to work independently with only general guidance
• Team player with high energy and demonstrated initiative