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Bain Magique Franchising Inc: Content Marketing Supervisor

Bain Magique Franchising Inc

This is a Full-time position in Saint-Joseph-Du-Lac, QC posted March 25, 2021.

The Content Marketing Supervisor is responsible for developing, implementing and executing strategic content marketing plans for Bath Fitter’s social media channels, email marketing and influencer campaigns.

This role will report to the Marketing Director with a focus on managing our organic social, website andamp; blog content, our emailmarketing and influencer campaigns.

The ideal candidate will engage users and drive awareness and consideration for the brand, leading to increased lead generation.

The Content Marketing Supervisor is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.

Tasks and Responsabilities Lead the content strategy, planning and goal setting for key customer facing touchpoints including our website, blogs, email campaigns and organic social media platforms to drive brand awareness and conversionAdministrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)Prepare annual, monthly and weekly content calendars that outline all content requirements and timingCollaborate and ensure alignment on all strategies and plans with the communications team.Lead and coordinate execution of all content with design team, copywriters and multimedia team.Be responsible for managing our content management and social listening toolsMonthly and quarterly reporting: identify what is resonating and content optimizations.Understand SEO and keyword principals to ensure they are incorporated into content.

Review SEO performance reports to identify content improvements.Ensure all content is aligned with brand standards, brand voice and brand architecture.Proofread, publish and promote content, work with marketing media team to drive further exposure.

Lead our Influencer strategy, collaborating with marketing on the strategy and media opportunities.Manage our outbound email marketing campaign, working to grow our subscriber list by developing engaging email content.

Job Requirements University Degree in Business or Commerce, Marketing or equivalent.

3 to 5 years of experience in similar roles, leading content strategy and execution.

Experience in managing email and influencer marketing campaignsStrong team player, with ability to collaborate with multiple roles and departmentsIntimate understanding of social media platforms and best practicesUnderstanding of SEO principles and how to incorporate into content development; experience with managing blogsExperience managing content management platform including social listening functionalityProficient in MS Office applicationsContent management and social listening platform, Meltwater or equivalent.Email ESP experience, Click Dimensions or equivalent Demonstrated Skills Solid analytical skills, ability to gather and interpret insights and propose relevant recommendations.Superior communication skills, both verbal and written, working with many levels within the organization.Excellent project management skills, ability to prioritize projects and meet deadlines.Bilingualism, French and English (written and spoken) Bath Fitter is an equal opportunity employer and is committed to diversity in its hiring and business practices.

All qualified candidates are encouraged to apply.

Please note that the Company requires all applicants for employment to submit truthful information and that if the Company learns that an applicant submitted untruthful or false information – even after an applicant’s employment commences – the Company retains sole discretion to either rescind the applicant’s offer of employment or terminate employment.

Bath Fitter thanks all candidates for their interest; however, only those selected to continue in the process will be contacted.