This job board retrieves part of its jobs from: Toronto Jobs | Emplois Montréal | IT Jobs Canada

  Jobs in Canada  

Bringing the best, highest paying job offers near you

Slide 1
Slide 2
Slide 3
previous arrow
next arrow

Senior Lifecycle Marketing Manager

Harvest Builders

This is a Contract position in Calgary, AB posted February 25, 2021.

At Neo, we empower people to get the most out of their money and time. We’re a tech company reimagining everyday banking from the ground up to create rewarding experiences and build community for all Canadians. We’re looking for passionate go-getters who want to move fast and create a lasting impact.
Neo Financial has a full time opportunity for a Senior Lifecycle Marketing Manager to join our team in Calgary, AB. We’re looking for an experienced lifecycle marketer to own the strategy and execution of end-to-end lifecycle marketing initiatives, ranging from first click to retention and renewal initiatives, with a focus on instilling loyalty within the our ever-growing customer base.

What you’ll be doing:

  • Develop and maintain lead and customer nurture and engagement strategies for Neo, leveraging a variety of channels including email, SMS, push notifications and more
  • Measure and optimize the success of engagement programs to KPIs (including LTV, ARR, retention, etc.) throughout the customer lifecycle
  • Design, set up and monitor complex journeys, triggers and automations with static and dynamic content, designed to drive conversion and engagement
  • Manage end-to-end development and execution of CRM campaigns. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders
  • Partner with other channel owners such as performance, product, and content marketing to ensure the best growth for the organization
  • Design testing plans to achieve business outcomes, and partner with Analytics to measure, report and share results and learnings
  • Proactively optimize and ensure the health of the channels via regular reviews of KPI/ metrics and channel health checks
  • Partner and establish strong working relationships with Growth, Analytics, Strategy & Operations, Product, and Support teams

Who we’re looking for:

  • 5+ years of agency and/or client-side experience in customer marketing, demand generation, or similar role
  • Proven ability to drive customer engagement, advocacy, and revenue with personalized and thoughtful marketing programs throughout the customer lifecycle
  • Proven ability to leverage industry leading marketing automation software such as HubSpot, Marketo, MaliChimp, Pardot, etc. and/or customer engagement platforms like Iterable and Braze
  • Strong experience in delivering online and offline marketing campaigns across many channels with the requisite ROI-driven approach
  • Able to analyze complex data and create simple strategies. Great at communications planning to bring strategy to life in all channels and caring about the detailed execution
  • Passionately act as the voice of all our customers, advocating for their needs and understanding how best to engage them throughout their journey
  • Experience in a fast-paced environment where competing priorities, uncertain outcomes and iteration is the norm

What will help you succeed:

  • Proven ability to excel in a fast-paced collaborative work environment and manage multiple projects at once
  • Adaptable, high-achievers energized by a startup environment
  • Team players who love being part of an agile ecosystem
  • Makers with a drive to finish, impress users, and delight customers
  • You are a driven individual who wants to win
  • You are (very nearly) a perfectionist while also being pragmatic
  • A strong belief that ‘there is always better’ that permeates everything you do
  • A passion for/obsession with startups and technology
What it’s like to work with us:
At Neo, you’ll be working with industry-leading technology that changes the way we live and realize a better financial future. It’s a serious deal, but that doesn’t mean we don’t know a thing or two about having fun. Our entrepreneurial environment gets our adrenaline pumping and beats the regular 9-5 job. We’re in it together, always. Gain hands-on experience and be part of the future.
About applying with Neo:
Please apply using Chrome, as applications are only supported using Chrome on desktop.
Neo Financial is an equal opportunity employer. We are excited to meet with and hire the top talent out there. We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted. Successful candidates for this position will be required to undergo a security screening, including a criminal records check and may require a credit check.